It is no secret that your company’s website can be a boon to your business. Its layout alone can help generate customers and increase business. However, you might not be using the website to its full potential. If you are not generating leads with your website, you are not getting all that you can out of it. If you are not sure how to generate leads with your website, you are not alone. But, the following 10 tips can help get you started in the right direction.
1. Be Mobile-Friendly
Make sure your website is mobile-friendly. More and more people are using mobile devices to connect to the Internet every day. So, the more mobile-friendly your website is, the more people you are bound to attract. Mobile-friendly websites also help with your online visibility. Creating a mobile-friendly website is rather inexpensive, so there should be nothing standing in your way.
2. Make Your Phone Number Prominent
People do still use their phones to make phone calls. Also, your potential leads are likely busy people who do not have the time nor the inclination to spend a lot of time looking for contact information on your website. Make it easy for visitors to your website to figure out how to contact you. If potential leads can find your phone number on your website easily, they will be more apt to call you. If they have to search too long for it, it could mean a lost sale.
3. Make Your Web Content Benefit-Oriented
You need to do more than simply throw words up on your website. You must carefully construct every word you write. Keep your content focused on how your products and services can benefit its users. If you can help people solve a problem, let them know about it. Let your potential leads know why you are the best choice and make all of the information easy to find.
4. Use Lots of White Space
Websites without much white space can look cluttered and disorganised. This image is not one that you want to present to potential customers. But, if you do not overcrowd your websites and have an adequate amount of white space, it will look crisp, neat, and professional. Visitors will be much more likely to become potential leads this way.
5. Use Custom Images
Stock images have their place, but it is not on your website. If your website is cluttered with stock images, it sends a message that you are not putting forth much effort and lacking in creativity. That is not a message you want to send to potential leads. Spend a bit of extra time filling your site with custom images that are meaningful to your business. Your effort will pay off in spades.
6. Use A Great Offer As An Incentive
People love to feel like they are getting a deal, so give them one. If you want visitors to your website to become strong sales leads, offer an incentive to them. For example, offer a discount on an initial order. Not only will you likely make one sale, but you will have also gained a new customer.
7. Create An Effective “Contact Us” Page
“Contact Us” pages are still relevant and helpful. If your website is missing an effective contact page, you are missing lots of leads. An effective contact page should make it easy to contact you as well as provide information on what the contact person needs. Be sure to ask people to leave more than one contact method. Include mapping information so people can find you. Leave a way for people to contact you, and respond to inquiries promptly.
8. Present Questions That Ask Specific Information
Make sure your content form asks specific questions that go beyond generic contact information. Your questions should gather information that is specific to your lead qualification goals. Asking questions of this nature will help you segment and prioritise your leads.
9. Have A Newsletter Opt-In
Prospects may want to know more about your business before they make a final decision about doing business with you. So, giving them access to your company newsletter is a great idea. Giving prospects access to your newsletter and an option to subscribe to it is a great way to get them information and win them over.
10. Live Chats
Live chats on your website give visitors an easy way to get answers to their questions fast. If a prospect knows you have that kind of immediate customer service, it can help you easily generate a new lead.
Lead generation is vital to the health of a business. Without it, new customers are hard to come by. In today’s business world it is essential to use your website to help generate leads. If you need help bringing your website up to snuff, Grow Digital Marketing can help point you in the right direction.
Want to generate more leads for your website? Get in touch with the team at Grow Digital Marketing to see how we can help you.