Your social strategy is one of the cornerstones of your marketing strategy as social media platforms are a great place to connect with your clients or find new ones. You may be wondering if you are doing too much or not enough with your social media. Check out these three signs to see if you need to rethink your social strategy to get it just right for your business needs.
Sign 1: Not Focused on Results
If your social strategy doesn’t have an objective to what you are looking to achieve, you may find that you’re not really focused on the results that are being seen. You should look to have a particular result, such as customer service, increasing brand awareness, boosting sales, becoming an authority to your audience, or building a brand personality. Taking a few of these goals may help you to build a more specific social strategy to get the results you want, and then, be sure to track your results to see what is working and what’s not.
Sign 2: Not Matching Your Audience
There are so many different social media platforms today that you can reach out to your clients and customers on. Some companies try to use all of the most popular social media platforms to get in touch with their audience, but not everyone can keep up with posting to so many different ones. If you use several, it can be helpful to see which ones are bringing in the most traffic by checking out your Google Analytics. This will allow you to focus on what works the best for your company. For instance, a crafting company or interior designer are probably going to do better reaching their audience on Pinterest or Instagram that is more visual while Twitter is more popular with urban audiences so a cowboy boot producer may find other platforms more beneficial.
Sign 3: Not Seeing Engagement
Your followers not liking, sharing or commenting on your social media posts can be a big sign that you need to rethink your strategy. You may be being too self-promotional. It can be helpful to curate content that your followers will find value in reading. For instance, rather than writing about an upcoming sale on your latest home security system, create content about ways to promote home security and then add information about your sale. You are offering more than just a coupon, but information that your followers will find useful beyond just making a sale. Encourage them to like, comment, share, or retweet on the information provided.
If your social strategy is in need of a revamp get in touch with the team at Grow Digital Marketing to find out how we can help your business iron out the kinks. We’re ready to help you achieve the perfect social media strategy.