Having a responsive, well-developed website in this day and age will boost your bottom line. It is important to always remember that for many of your customers, your website is likely to be the first opportunity to make a good impression. This is the online shop front to your business, so if it doesn’t look the part, customers will choose to turn away immediately and instead, go to your competitors. So not only will you lose customers in the short term, you will also probably put these customers off in the long term too, as they will never forget that first impression. Here are a few tips to use to ensure that your website is generating you leads and sales, not hindering your business.
Make Proper use out of Search Engine Optimisation
With the integration of targeted and organic keywords, you can greatly improve the ranking of your website. This will naturally draw a larger customer base to your page. Additionally, by taking advantage of image keywords and Alt Tags, you can further improve your web pages SEO. The higher you are able to organically raise your web page with proper SEO techniques. Frequently adding regular relevant content to your page will help to maintain your high rankings once you implement good SEO practices.
How we access the internet these days has vastly changed from a few years ago. No longer do we rely on our desktop PC’s to scour the internet. In fact, 80% of internet users own a smartphone and use that to access the internet instead of their PC. We have reached a point where nearly half of all online content is looked at with a mobile device. If your web content is not mobile user-friendly, you are simply missing out on opportunities to gain valuable sales for your business.
Avoid Long Load Times
Load time is one of the fastest ways to have lose a potential customer. It is well documented now that if a customer has to wait more than a few seconds to see a webpage’s content it is highly likely they will move on. Studies show that nearly a quarter of viewers will abandon a loading page if that page that takes longer than 4 seconds to load. In fact, we have a whole blog post dedicated to the statistics here. Well worth a read, if you’re serious about creating a website that is going to fuel your sales funnel.
Keep Your Page Organised
A well organised easy to navigate web page will help quickly get your viewers where they want to go on your website. A search feature makes this even easier and will help you maintain your customers’ attention longer. Additionally, keep your page clutter free and looking professional. A clean clutter free page adds to your credibility.
Adding a level of interactivity will keep your customers returning. With the use of a blog or a forum, you give your customers a voice allowing them to interact directly with you. Not only will forums and blogs allow you to communicate with your customers, these features allow your customers to interact with one and other as well. Also through the use of a blog or forum, you also can help assure customer satisfaction via direct communication.
Is your website hindering your business? Why not take our website audit to find out! Once you have your results, give our team of experts a call to find out how we can help you boost your business’ bottom line.