Establishing an active online presence is an essential part of your business operations. Consumers are accessing your website on smartphones, tablets, laptops and traditional desktop computers these days. Here are eight reasons why you need to meet this response by ensuring you have a mobile responsive website in place and ready to go when consumers arrive on your virtual doorstep.

1. SEO Optimization
When your website is mobile responsive, it receives higher search page rankings on search engines such as Google and Bing. Having a responsive site construction makes it easier for search bots to recognise new activity on the site. Better recognition increases your brand awareness potential.

2. Google Approves
Google prefers mobile responsive websites over those that are not responsive. It places those types of sites higher on a search results page than non-responsive sites. Consumers typically find what they are looking for within the first two pages of search results. You want to be on those two pages.

3. Consumer Friendly
Consumers these days are constantly on the move. Having a mobile friendly website gives them the opportunity to interact easily with your company, learn about your products and services and take further action without disrupting their daily life.

4. User Friendly
Customers have a more enjoyable experience when interacting with websites that provide everything they need. The information needs to be clear and easy to navigate. They are more likely to become repeat visitors to mobile friendly sites which increase your site ranking optimisation as well.

5. Mobile Connection
Your target market audience receives directions, make purchases and stays in contact with others by using smartphones. That means they hardly go anywhere without that smartphone in their hands. You can tap into that sales potential with a mobile responsive site.

6. Browser Compatibility
When your website is mobile friendly, it creates a uniform appearance across the various Internet browsers that customers have available to them. It also presents a cohesive image for your company which customers interpret as trustworthy.

7. Competition Pool
Your competitors are working to make their websites mobile responsive if the sites are not already there. Making your site mobile responsive takes the competitive advantage away from those companies.

8. Easy to Accomplish
Making your site mobile responsive can be done in a few minutes and doesn’t require a brand new site design. You just need an extra line of code or a plugin application to make it happen.

If your website isn’t mobile responsive, you are negatively impacting revenue generation. Get in touch with the team at Grow Digital Marketing to see how we can help you fix this today!