If you have an email subscriber list, then you’re probably wondering about how you should handle sending emails to them. You don’t want to send them too many emails and you want to make sure that the emails you send them are full of information they’re going to want to know. No matter what you do, there are several things you absolutely need to avoid doing when it comes to your email list. Here are some tips on how not to annoy your email subscribers.
When you craft your subject line, make sure it is something meaningful and not just a way to get them to open the email. If you mislead your customers, they will be upset and may unsubscribe. Lead with an email subject that provides a glimpse into what the rest of the email is going to talk about.
Limit The Number Of Emails You Send
If you’re a company that sends people countless emails on a daily basis and continues to flood your customer’s inboxes, stop it right now. That’s the exact thing that customers hate and it’s a great way to get them to unsubscribe from your mailing list. While you may have a list of important things to say, try to say it in a lot fewer emails. Remember, there are other ways that you can get your message across to your customers, so don’t flood their inbox.
Don’t Forget To Send Emails
I know this seems ironic given the last point, but don’t forget about your email list! Make sure you’re sending out an email every so often to remind them that you’re still there. Don’t completely disappear from their inbox.
One Promotion Per Email
The more promotions you try to throw in one email, the more confusing it’s going to be for your customers. They may easily get some dates mixed up and confuse two different promotions, which will just lead to a hassle for them and for you. It’s best if you only send one promotion per email, then your customer has nothing else to think about except the promotion.
Use Good Grammar
No matter what type of message you’re trying to get across to your customers, make sure you’re using good grammar at all times! The easiest way for people to not take your brand seriously is to make mistakes in emails or other publications.
Keep It Short
In today’s world, everybody reads their emails from their phone or a different mobile device. Hardly anybody uses their computer, which means that reading a long and lengthy email can be extremely draining on your eyes. People usually don’t have a lot of time to read emails and if it’s too long, they won’t read it at all. Keep it short, simple and to the point.
Send Correct Links
If you plan on sending a link in an email, make sure you’re sending a link that actually works and takes the customer where it is supposed to. Avoid accidentally sending them to an inappropriate website or to a place that isn’t relevant.
While it may seem like a long list of things to pay attention to, it’s going to benefit you big time in the long run because the more you engage your audience effectively, the better it is going to be for your brand and business. Make sure you’re following these tips and tricks the next time you email your subscriber list.
For more tips on email marketing, digital marketing in general and how to ensure you get your return on investment, contact the team at Grow Digital Marketing!