A recent study in New Zealand, conducted by Spark, showed that approximately 50% of small to medium sized businesses didn’t have an online presence. Now, I don’t know about you, but there’s nothing worse than looking for a business or service and not being able to find anything online. It can be infuriating, inconvenient and a complete waste of time.
People’s lives are becoming more and more online as we move into the ever evolving digital world. Let’s rattle of some numbers. The average person spends 50 minutes a day across Facebook’s platforms including Facebook, Instagram and Messenger. Now that doesn’t sound like much, but there are 24 hours in a day and the average person sleeps for 8.8 hours of them. That means more than one sixteenth of the users waking time is spent of Facebook. It’s more than we spend reading (19 minutes); participating in sports and exercise (17 minutes); or social events (four minutes). It’s almost on par with the amount of time we spend eating and drinking.
Local business, Deval, takes photo’s of theirs clothes and posts them to social media platforms like Facebook and Instagram. They are posting photo’s to where their customers are looking for them, and not spending a cent while doing so! This is free showcasing, one of the many benefits of being online. Deval also states that up to 20% of their sales are through the internet, this is huge for a boutique brick and mortar store. Taking advantage of the shift that is happening in today’s world is a must for businesses.
People are also taking advantage of the times. Celebrity chef Richard Till, who once told us to “shop smarter New Zealand” has made his complete business online. Till makes meals and delivers them to customers who order online through his app. Perfect idea, as people are looking for the convenience of having food delivered to them (look at the success of My Food Bag) and what better way to do it than through an app. Now I’m not sure if Richard was foreshadowing when he said “shop smarter New Zealand” but he’s bang on the money there. People are looking to shop smarter and online is the answer. We are a resourceful bunch us Kiwi’s, what we can’t find in the motherland we look offshore. 41% of Kiwi’s shop online overseas resulting in 1.3 Billion dollars spent last year. That’s a fair chunk of change.
Now you may be sitting there saying, I have nothing to sell online? People have to come into my store to receive my services? Well you may be right there, but how do you think people are finding you? How do they find your contact number, your open hours and even where your located? Simple, online. The yellowpages are dying and T.V advertising isn’t as effective as it use to be. Now days 85% of people use the internet to find local businesses, so if you’re not online, your hurting your business.
If you’re starting from scratch and have no online presence whatsoever, I would recommend getting a website built, from there get those social media pages up and going, then use social media to promote it. Having your business flat-line is the last thing you want to happen. We know that it can be all a little bit overwhelming, so that’s why the team at Grow Digital Marketing can get your business rolling and build you a complete online presence. So get in touch and find out how we can help you today!
This article was inspired by a Newshub report, if you’re interested in checking it out, you can do so here. You’ll find a great video that is well worth a watch.