Every day our world becomes more interconnected, thanks to our use of digital technology. Without even thinking about it, we come across innumerable pieces of content on a daily basis. Because there is so much content being thrown at us almost constantly, we have had no choice but to learn how to filter out the information that is irrelevant. Unfortunately for marketers, that makes it harder for them to get their messages out to the public in a way that makes it memorable. The following tips will help all of the marketers out there create content that captures the attention of their target audience and helps them retain the information.
Make sure your website loads quickly
We live in an age of instant gratification. We want what we want and we want it now. The speed at which your website loads can be the difference between a satisfied and a disgruntled customer. Studies have shown that a mere one-second delay in load time can result in a seven percent loss of conversion from a website visitor to a customer. Over time, that can cost a business lots of money. One way to make sure your website loads quickly is to make sure the images on the pages are properly optimised.
Leverage compelling visuals
The brain is an interesting organ. Studies have shown that it can process images a whopping 60,000 times faster than it can text. In terms of time, our brains can process images in just .25 seconds. So, it is crucial that marketers take advantage of this way of communicating information. The more compelling your graphics are, the more apt potential customers will be to stop to take a look at it. A great way to use graphics in your marketing efforts is to use them to tell your story. It will help you win over those whose attention you win. Also, do not forget that visuals do not stop with images. It is important to include videos as well. Research has shown that people who surf the Internet spend 100% more time in pages that have videos than those that do not. They are also 85% more likely to purchase a product after watching a video that pertains to it.
Technology changes with the speed of lightening. One of the biggest changes we have seen in recent times is the frequency with which we use our phones and other mobile devices to connect to the Internet. These days, approximately 80% of the time we spend on social media sites is done on a mobile device. Further, 52% of all social sharing is done with a smart phone. Since, as a culture, we rely so heavily on our mobile devices for our information, it is imperative to make sure all of your marketing efforts are optimised for mobile devices.
Try and try again
In today’s digital age, marketers need to continually work at attracting customers and keeping their attention. Making one or two attempts at gaining customers is not enough. People need to have the message repeated multiple times before it sticks with them. Repetition is key. The more often consumers see your message, the more apt they will be to become customers. However, your efforts need to be strategic. It does not pay to simply blast out a bunch of social media ads just to increase the volume. It is a better idea to create an omni-channel campaign with a consistent message that clearly engages your target audience through the media they use the most.
If you need help capturing and keeping your target audience’s attention, then get in touch with the experts at Grow Digital Marketing to find out how we can help you. Why not take our website audit and see how your website stacks up?