If you run an eCommerce store, good for you. Nowadays, people are doing most of their shopping online. According to a survey, 51% of shoppers now make their purchases online, compared to 48% in 2015 and 47% in 2014. Now having an eCommerce store is a great start. Setting it up and opening up for business is relatively straightforward, but getting it right is a little bit harder.
Whether you know it or not, your eCommerce store could be a bit of a leaky faucet, with potential sales slipping through the cracks. Don’t worry, though, it’s not the Titanic all over again. Your store may be staying afloat, but you could be losing sales, even when you think things are running smoothly.
Now, if you’ve got orders coming in at a steady rate and generating a profit, there’s still potentially a few leaks that you can patch up. This will help to increase your sales and keep potential customers from falling off your radar during their buying journey. Aspects of your store including design and navigation can all be improved to create a better customer journey. If your eCommerce store is getting any components that combine to make a great eCommerce store wrong, it could be costly.
So in order to help you fix your leaky eCommerce store, Grow Digital Marketing found a great infographic from the team over at RedStagFulfillment, that has pulled together the best information from around the web to show you some of the biggest ‘leaks’ in the eCommerce industry that are most likely affecting your store. So take a look at the infographic below and find out what you can do to help fix your leaky store.
If you’re needing to patch up your eCommerce store and can’t find the time or it’s all a bit too confusing for you, get in touch with the web experts at Grow Digital Marketing and find out how we can help you.