Social media is here to stay. It has seeped into virtually everyone’s personal lives and has also had a huge impact on both small and large businesses. Social media is similar to a living entity. It does not stay static, rather it evolves over time. At one time status updates were driven by words. That soon morphed into emoticons. The most recent shift has been to videos. Videos have greatly impacted the way social media is used.

1. Increase In Use

It is predicted that in the near future, video content will account for approximately 65 percent of all Internet traffic. That is a number that cannot be ignored. This great increase in video use means that not only are more people posting videos, but more people are viewing them as well. It is a medium with which people will need to become more familiar and comfortable or risk lagging behind the crowd.

2. Creating Fantastic Videos – The Time Factor

Since no one in the business world wants to lag behind, the only solution is to embrace the popularity of videos and take advantage of it. Creating impressionable videos is not difficult nor does it cost a lot of money. It just takes a little know-how. The first consideration is time. You need to keep your videos short and to the point. The social medium on which you post your video will dictate the amount of time you have in which to get your message across.

Facebook – Two minutes
Instagram – Fifteen seconds
Vines on Twitter – Six seconds

Time limits should not be looked upon as barriers or limitations. Instead, look at them as a challenge. What is the best way for you to get your message across in such a short period of time? Think low-budget, strategic, and creative.

3. How Does Video Content Effectively Contribute To Your Marketing Strategy?

In business, how your actions contribute to your marketing efforts is always a consideration. To get the most bang for your buck, you need to think outside of the box. When you are working with time limitations, you need send your message in a memorable way and do it fast. Take cues from other videos you like and find effective. Don’t forget, that even though you only have snippets of time with which to work, you can string many videos together over an extended period of time, keeping viewers coming back to see a story unfold.

Now is the time to embrace the use of videos in your company’s social media efforts. Start thinking forward and using videos to create cost-efficient, creative, strategic marketing tools that will help drive your company forward.

If your struggling, get in touch with the team at Grow Digital Marketing to see how we can help you can take advantage of this trend.