In today’s digital market creating video content your customers will love is a sure way to give your product a considerable boot. With the versatility of the video medium, this is a great way to draw in new customers as well as making a deeper connection with existing ones. It is also key to understand that most marketers identify video content as some of their top performing digital assets. So, let’s look at a few simple steps you can take when approaching the idea of making video content for your customers.
Stay on Brand
Weather you are making a video with the intent to draw new customers to your base or maintain and inform the customers that you already have. You need to be sure that no matter what kind of video it is that you decide to make that it stays inside the realm of the topic that you are marketing. If you are talking about products that you do not offer or things that have nothing to do with your brand you are hurting your keyword SEO. As well as turning off your viewers’ interests instead of turning them on. Sticking with content that is in your market not only holds your customers’ interests. It also improves the chance that they will return regularly to seek out more videos and blogs about other relevant topics that you post about.
Stay on Script
The script is the key to making a successful video. When you make a video you need a plan that keeps you on task and helps to avoid repeating the same things over and over. To ensure that you do not forget specific information that was key the reason you made the video in the first place. A script will help with both the pace and the overall quality of the video and more importantly it will save you headaches in the editing portion of the video creation phase.
When writing a script keep your buyer’s persona personality in mind. You want to convey your information in a way to keep your customers attention and still feels natural. Reaching out to your audience with video and connecting with them gives your brand a face that they can associate with your products. By using keywords in a natural fashion and speaking in the same manner as your targeted audience. This will make them feel as if they know you or at least can relate to you and your products. This can help to create long lasting and powerful connections between your customer and your persona.
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