The World of Screens
It’s almost impossible to go through an entire day without seeing a screen. They’re everywhere. We have one as the focal point in our lounge, sitting there like a king on his throne. We have our laptops kicking around our rooms, waiting to be used for online shopping, the desktop that we work on during the course of a working day and don’t forgot that little one that we carry around with us at all times, the one that we look at on average 147 minutes a day, our smartphones. Some people are against all this technology in our lives, especially screens, but this is the 21st century for you and fighting it isn’t going to get you far.
Modern technology has made it extremely convenient for the consumer to access what they want, when they want. But with the likes of laptops, tablets, smartphones and televisions never far away, we’ve entered the multi-screen age. No longer do consumers simply watch television anymore. Instead, while we watch our favourite show, we’re on the discussion about it on the likes of Reddit and Twitter, we’re on YouTube while were watching the news, we’re surfing the net while the infomercials are on and checking emails while we scroll through social media . Multi-screening has become prominent nowadays, 36% of time is spent using multiple devices, although most of this is on TV and another mobile device, this is still an impressive number.
As this trend continues to grow in popularity, what does this say about the future? Will we as the consumer demand devices that will interact with each other, creating a smooth, connected experience? And would this create new marketing opportunities? Only time will tell.
But for the time being, take a look at the infographic below, created by the folks over at Gryffin, and learn a bit more about this trend that is happening on a global scale.