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Big Business Marketing Tips for Small Businesses

Big Business Marketing Tips for Small Businesses

If you run a small business, then I’m almost positive you’re fully aware of just how difficult it can be. There is so much for you to do and you can only handle so much because you’re a smaller business. Fortunately for you, there are some tips below that you can...

The Best Times to Post on Social Media

The Best Times to Post on Social Media

When it comes to social media marketing, it can be a tricky field to navigate. There's a lot to consider when it comes to creating social posts. Obviously, you want to create great social posts that get as much engagement as possible, which is the goal, it's what we...

How Are Marketers and SMBs Using Videos?

How Are Marketers and SMBs Using Videos?

Video is the fastest growing component of social media engagement. Marketers are already making major changes to their advertising and exposure strategies to start capturing views and subscribe more users. Animoto Social Video Forecast for 2016 is predicting the...

When Social Meets Advertising

When Social Meets Advertising

If you're a business that is either considering digital advertising or is currently advertising using digital you'll no doubt have come across social advertising. We suspect you'll have heard a multitude of stories both for and against, leaving you with the same...

Restaurant Must Do’s to Dominate Customer Service

Restaurant Must Do’s to Dominate Customer Service

When it comes to owning a successful restaurant nowadays, it's up to more than just the chef and it's waiters to uphold a restaurant's fine reputation, the battle for that is won online as much as it's won during the dining experience. Today, diners have the ability...

A Day in The Life of Mobile Marketing

A Day in The Life of Mobile Marketing

The number of times the average user checks their phone per day is about 46 times, and the younger the user, the higher the average checks per day. That is near twice an hour. For mobile marketers, that means they can impact their customer base twice an hour every...

Selling Your Products on Facebook

Selling Your Products on Facebook

A recent study conducted by AmeriComerce found that Facebook is accountable for an incredible 60% of all social media traffic that goes to retail sites. However, Facebook is a site that people use to make connections with friends and...

Is Working as a Contractor Right for You?

Is Working as a Contractor Right for You?

Contractor work can be an excellent way to increase your income and launch your career. Working for someone else is not the only path to success; however, it is important to know what to avoid, what you should expect, and how to deal with the obstacles that will...

Facebook Advertising Hacks for Small Business Owners

Facebook Advertising Hacks for Small Business Owners

Over the last few years, social media has changed almost everything about our society. The world of advertising may have felt this impact the most strongly, as social media has become the most effective advertising outlet in the history of capitalism. Particularly for...

Must Know Video Marketing Stats

Must Know Video Marketing Stats

Video isn't the next big thing. It is the big thing. Content is king. And at the forefront of content is video. It's a powerful way to convey your message and communicate a story, all the while engaging and building relationships with your customers and potential...

Grow Your Brand by Using Social Media to Tell Your Stories

Grow Your Brand by Using Social Media to Tell Your Stories

Storytelling has always been a part of the foundation of people’s lives. From the time we are children, we have revelled at the thought of having our parents tell us bedtime stories. In adulthood, our affinity for hearing and telling stories comes out in different...

Facebook Unveils Marketplace, Buy and Sell Locally

Facebook Unveils Marketplace, Buy and Sell Locally

Online retail has exploded in the past decade, and more and more people are shopping from their mobile device than ever before. A recent article by Goldman Sachs made the prediction that mobile device consumer spending will rise from the 2014 annual average of $204...

Marketing Tips for Surviving the Holiday Season

Marketing Tips for Surviving the Holiday Season

One of the big struggles for non-retail businesses over the Holiday period is keeping their head above water. While the retail sector booms, the rest often find themselves floundering and failing to achieve their Q1 objectives. Although the festive season comes around...

The Pitfalls of Failing to Use Social Media Marketing

The Pitfalls of Failing to Use Social Media Marketing

Social media has become completely ingrained in today’s society. So it is only natural that companies have begun using its various outlets as a vehicle for marketing their products and services. It goes without saying that using social media is a great way for a...

Twitter for Business, the Do’s and Don’t’s

Twitter for Business, the Do’s and Don’t’s

In recent years, social media has proven to be God’s gift to small business advertisers. Twitter, in particular, is a wonderful way to reach an almost unlimited number of potential customers and draw them to your services. These days, instead of focusing a third of...

Keys to a Great Landing Page

Keys to a Great Landing Page

Getting traffic to land on your page is only half the battle. The final hill requires moving this traffic to conversion. And, without this move, you are left with nothing more than a half full (or empty, depending on your take) pool of prospects. You need a stellar,...

Digital Marketing Tips for the Holiday Season

Digital Marketing Tips for the Holiday Season

The holiday season provides many digital marketing opportunities for businesses of all sizes. Most people will be spending the next several weeks shopping for gifts for others, and may even find something for themselves. While everyone is in the money-spending mood,...

Here’s How to Turn a Bad Day Around

Here’s How to Turn a Bad Day Around

Having a bad day? Those frustrating and stressful ones that we just want to be over. Don't worry; you're not alone. It happens to the best of people. Anything can tip you over the edge. From having a run-in with your boss, spilling coffee on your white shirt or simply...

10 Habits to Eliminate From Your Daily Routine

10 Habits to Eliminate From Your Daily Routine

No matter who you are, the chances are good that you have some bad habits that you could benefit from breaking. While it might not be easy to do so, you’re going to see the benefits of doing so. The following are some of the top habits that you should consider...

Search Could be Changed in a Big Way

Search Could be Changed in a Big Way

Google has been the dominant factor in search engine use for a long time. That is a fact that is not going to change anytime soon. But, there is a change coming to the way you are going to search. Google is currently experimenting with its biggest change to its...

Grow Digital Marketing’s Favourite Infographics of 2016

Grow Digital Marketing’s Favourite Infographics of 2016

Over the course of 2016, we've covered a bunch of infographics on our blog. With 2017 fast approaching, we thought we would collect some of our favourites from the year and share them with you. Check them all out below. "A Timeline of Failed Tech Predictions" Over the...

Grow Digital Marketing’s Favourite Ted Talks of 2016

Grow Digital Marketing’s Favourite Ted Talks of 2016

Continuing our trend of Grow Digital Marketing's Favourites of 2016, we're looking at our top Ted Talks. We covered a bunch over the course of 2016 so this is a collection of the most entertaining and enlightening talks that we think are must-watches. Check them all...

Starting a Restaurant? Here’s the Staff You Need to Hire

Starting a Restaurant? Here’s the Staff You Need to Hire

There are many things to consider when opening a new restaurant. You want to pick out the perfect location, develop a delicious menu, begin advertising and so many other things that are vital to starting your restaurant on the right foot. One of the key aspects that...

What is Click Bait?

What is Click Bait?

There has been an influx of terms that have recently entered mainstream consciousness due to the prevalence of social marketing. One that you may have heard a lot recently is “click bait.” Even if you do not know what it means, you're already a constant target of it...

Does Your Small Business Need a Marketing Plan?

Does Your Small Business Need a Marketing Plan?

You have worked hard to build your small business into what it is today. You know every aspect of the company, how it works, where it should go and almost every speck of dust on the floor. You are an expert in your industry and know your business. Unfortunately, you...

Easy Ways to Improve Your Email Marketing Performance

Easy Ways to Improve Your Email Marketing Performance

Since the advent of email, it's been a great tool for marketing a business. In fact, it's one of the most effective marketing methods for attracting and converting prospects as well as retaining customers. In today’s technology-driven society, people can access their...

How to Create Shareable Content in an Era of Constant Content

How to Create Shareable Content in an Era of Constant Content

Content is a vital element of today’s business environment. But, with so much content already in place, it can be difficult to create something new, fresh, and interesting to capture the attention of your intended audience. Effective content drives itself without much...

2017, The Year of Video Marketing

2017, The Year of Video Marketing

Without a doubt, online video is a huge phenomenon. No more beating around the bushes with this one people, video's here and it's here to stay.  2016 saw the rise of video hit new levels. It not only changed the way we view video but also the way we interact with it,...

The “Smart” Way to Reach Your Target Customers and Audience

The “Smart” Way to Reach Your Target Customers and Audience

Checking the score of your favourite rugby team, getting an updated weather forecast, and browsing the latest deals on Amazon. Where do you find yourself typically doing these? Yes, your smartphone. So is the majority of people across the globe as mobile technology is...

Instagram Strategies for Business Owners

Instagram Strategies for Business Owners

Instagram is still one of the fastest growing social networks on the internet today, and it has been growing at an exponential rate since it was picked up by social media giant Facebook in 2012. A growth of 400% in four years should be a reason for every business to...

A Guide to Successful Freelancing

A Guide to Successful Freelancing

Freelancing is becoming increasingly popular and therefore is also becoming a major part of the nation's economy. Freelancing is a desirable option because it allows people to have complete control over their professional lives. It's also beneficial to society as a...

The Evolution of Marketing in 2017

The Evolution of Marketing in 2017

Businesses that are not on the same page as the mobile users of 2017 are effectively asleep at the wheel. With forecasting reports for 2017 suggesting that advertisers are spending more on mobile advertising than desktop, and Google's algorithms changing to penalise...

Kiwi’s, Drink Beer to Help Save Beaches

Kiwi’s, Drink Beer to Help Save Beaches

We Kiwis love our beer. Rain or shine, any situation can be accompanied by a cold one. But what else do kiwi's love just as much as their bevvies? Beaches, of course. Brewing company and creative agency Colenso BBDO are back at it after a great 2015 "Brewtroleum"...

How to Create a Consistent Customer Experience Across All Channels

How to Create a Consistent Customer Experience Across All Channels

Decades ago, and as recent as a few years ago, businesses focused their energy on ensuring their employees gave great customer service. Greet the customer within 5 seconds of walking in our front door. Are we ensuring that we act on the five (fill in the blank) on...

Six Ways Content Marketing Can Benefit Your Small Business

Six Ways Content Marketing Can Benefit Your Small Business

Content marketing is an efficient way for small businesses to attract attention and stand out from the crowd.  And as the content marketing landscape continues to rapidly evolve, it is no surprise that 70% of B2B marketers plan to create more content in 2017 compared...

Learn How to Generate Leads From Your Website

Learn How to Generate Leads From Your Website

Your website is an important source of marketing for your business. If your website is not helping you to generate leads, then it is hurting your business rather than helping it. If you want to increase the leads your business gets from your website, follow some of...

UberEATS Has Arrived

UberEATS Has Arrived

Uber needs no introduction. The ride-sharing company has been making hailing a taxi a convenient process, by simply pulling out your phone and waiting for your chariot to take you to your destination. Now Uber is rolling out its next venture, UberEATS. Already...

How to Run a Successful Contest on Social Media

How to Run a Successful Contest on Social Media

Social media is a platform that marketing executives have come to love. The reasons are self-evident. Do you have a teenage son or daughter? Where do they spend an inordinate amount of time? Instagram and Facebook. Cruising through YouTube videos. Wait! Bet you know a...

Here’s How to Improve Your Organic Search Results

Here’s How to Improve Your Organic Search Results

A couple lands at the airport and is waiting on their luggage. They have already reserved a room and a rental car, so there is no need for anxiety in their lodging and transportation needs. Yet, they are hungry. So, what does the couple do? They pull out their phones...

Secrets to Social Video Success

Secrets to Social Video Success

In the last decade, the digital landscape has changed significantly. People are phasing out desktop and laptop computers and instead, are picking up their mobile phones and tablets. What's more, the way people look at content has changed dramatically. Video marketing...

How to Effectively Market to Millennials

How to Effectively Market to Millennials

For the last few years, marketers have been stumbling over themselves in an attempt to get the attention of Millennials. This is understandable since there are now 2 billion Millennials around the world and have a global buying power of  $2.45 trillion. The focus on...

Measuring Your Marketing ROI

Measuring Your Marketing ROI

When it comes to marketing, all companies want the answer to one simple question: Is my marketing program producing a return on investment (ROI)? Or more simply put: Is this worth my money? You need to have at least some level of understanding about how the numbers...

How You’re Hurting Your Brand

How You’re Hurting Your Brand

Your brand is your baby. You want to raise it well so that it goes on to become a productive member of society. You want it to be well-liked and accepted in different social circles. Your brand is an extension of you and your business so it has to be “on point” all of...

SEO Tips to Make Your Writing Pop

SEO Tips to Make Your Writing Pop

The internet is a great invention for businesses because you can reach millions of potential customers online in minutes. But you need to understand how to utilise it correctly if you want the best results. That’s where content marketing and Search Engine Optimisation...

How to Turn Your Website into a Lead Generating Machine

How to Turn Your Website into a Lead Generating Machine

Stellar web design. Check. Compelling content. Check. Attractive visuals. Check. But how do you turn your website into a lead generating machine? Let’s consider four consumer comments or queries which indicate ways to increase leads. Don’t ask me for so much...

How To Save Time On Your Social Media Strategy

How To Save Time On Your Social Media Strategy

Website ranking data shows that Facebook is the third most popular site in New Zealand, followed by Google.co.nz and Google.com. Needless to say, more and more businesses are focusing their marketing efforts and time on social media channels like Facebook and moving...

Revamp Your Online Presence With 6 Simple Steps

Revamp Your Online Presence With 6 Simple Steps

In today’s world, it is vital that you establish an effective online presence. Most likely you already have a website and a few social media accounts in place. And it’s just as likely that those Internet entities are not bringing you the leads and sales you hoped for....

What Is Black Hat SEO?

What Is Black Hat SEO?

First of all, you might be asking - what on earth is SEO? Never mind Black hat SEO! Let's do a quick run through, and start from the beginning. SEO - What even is it!? SEO stands for Search Engine Optimisation. You might have seen this abbreviation buzzing around the...

6 Simple Ways Email Marketing Can Help Your Business Grow

6 Simple Ways Email Marketing Can Help Your Business Grow

Email marketing is an inexpensive way to get your message across to your audience. In the age of the internet, digital marketing is an indispensable tool because it offers an easy, yet direct, way to connect with customers. Email newsletters or ezines, as well as...

Supercharge your SEO

Supercharge your SEO

In today's digital world with content from dozens of sources at our fingertips maximising your visibility with a supercharged SEO is vital. It is easier than one would think to effectively take advantage of Search Engine Optimisation to better market your business. By...

7 Online Marketing Trends That Will Dominate 2017

7 Online Marketing Trends That Will Dominate 2017

ith technology constantly evolving, the marketing industry is sure to see some major changes as well. Here are seven of the top online marketing trends that will make a big impact in 2017. Augmented Reality As a society, on the whole, we love to put ourselves into...

Visual Marketing: Creating Engaging Content

Visual Marketing: Creating Engaging Content

Everybody knows that content is king for marketing. But as more people want different ways to see and engage with content, visual and engaging content is becoming increasingly important. If you want to maximise your engagements and leads using visual marketing, here...

5 Ways To Ensure That Your Website Boosts Your Bottom Line

5 Ways To Ensure That Your Website Boosts Your Bottom Line

Having a responsive, well-developed website in this day and age will boost your bottom line. It is important to always remember that for many of your customers, your website is likely to be the first opportunity to make a good impression. This is the online shop front...

How to Measure The ROI Of Your Website

How to Measure The ROI Of Your Website

Regardless of the size of your business, it's always important to measure your website's return on investment (ROI). Knowing your ROI helps you better understand where your website is making an impact as well as where it might be falling short. This knowledge alone...

8 Simple Ways To Increase Your Video Traffic

8 Simple Ways To Increase Your Video Traffic

If you’ve ever wanted to boost traffic to your YouTube channel, you’ve probably noticed how difficult it can be and how much of a struggle you can have to try and do it. While you might not know exactly what you need to do, here are eight tips that you should remember...

10 Reasons You Need a Digital Marketing Strategy in 2017

10 Reasons You Need a Digital Marketing Strategy in 2017

In 2017, if you have an online footprint but you lack a plan, you are going to get eaten alive. It is essential to have some sort of digital marketing strategy for your business today to ensure that it stands a chance at thriving against the rest of your competitors....

The Beginner’s Guide to Small Business Marketing Online

The Beginner’s Guide to Small Business Marketing Online

Introduction If you are a small business looking to increase your online marketing presence, you have come to the right place! All of the information provided in the guide below is tailored to small business who want to grow their online presence and help use it to...

Video Content is King: the Importance of Video Marketing

Video Content is King: the Importance of Video Marketing

No matter what your brand is, marketing is essential to ensuring that you can build and cultivate an audience of engaged users. As the world becomes more connected online, marketing strategies have followed suit, meaning that digital advertising is now the number one...

3 simple steps to making video content that your customers will love

3 simple steps to making video content that your customers will love

In today’s digital market creating video content your customers will love is a sure way to give your product a considerable boot. With the versatility of the video medium, this is a great way to draw in new customers as well as making a deeper connection with existing...

What on Earth is SEO?

What on Earth is SEO?

Introduction If you’re looking for one of the best ways to be found by your customers, SEO is a great way to do so! While you might not know what to do when it comes to SEO, we’re here to help! If a user goes online, there’s a 93% chance that they start by searching...

How Can SEO Copywriting Help Your Business?

How Can SEO Copywriting Help Your Business?

These days, digital marketing is the king of the hill as far as advertising goes. As more consumers go online and engage with content on various devices, this trend will only continue as we become more connected than ever before. One of the cornerstones of this...

The Simple Small Business Owner’s Guide to Marketing Acronyms

The Simple Small Business Owner’s Guide to Marketing Acronyms

There are a lot of acronyms that you probably already use on a daily basis but there are also some digital marketing acronyms that you might not be as familiar with. However, it can be really helpful to understand these acronyms. The following are some of the top...

Effective Email Marketing in 10 Simple Steps

Effective Email Marketing in 10 Simple Steps

Email marketing is a fast and convenient method to convey promotions, tips, messages and updates to your audience that have opted in to receive these notifications. This method of marketing has proven to be so successful and easily abused that the word “Spam” became a...

Lights, Camera, Engagement: 2017 Is The Year Of Video Marketing

Lights, Camera, Engagement: 2017 Is The Year Of Video Marketing

When looking at the various methods of engaging users online, there are three types of media that you can use to catch their attention. The first is through text, imagery and finally video. While the first two have always been a viable go-to media types, the fact is...

9 Easy Ways to Make Great Content

9 Easy Ways to Make Great Content

Great written content doesn’t happen by accident: it is a conscious choice. Search engines and users have gotten far more savvy about what is pure digital marketing and content that entertains, informs, and inspires. Smart marketing means getting your content right if...

Nurturing Leads Through Messaging Apps and Online Chat

Nurturing Leads Through Messaging Apps and Online Chat

Although messaging software has played a role in the digital landscape since the 1990s, it is only recently that the integration of messaging apps with online chat has transformed this landscape to become an emerging force in digital marketing. While it may be...

Top 10 Landing Page Trends in 2017

Top 10 Landing Page Trends in 2017

As people spend increasingly more time online, the ability to raise conversion rates is more important than ever before. One of the most effective assets in today’s digital marketer’s tool belt is still a landing page. We have previously looked at key elements to...

Local SEO Basics: Location and Reviews

Local SEO Basics: Location and Reviews

In today’s digital market, SEO strategies for increasing local searches involve many factors. Since over 80 percent of today’s potential buyers begin their search for products, goods and services online, how your local site manages the functions of location and...

Small Business Digital Marketing Strategies for 2017

Small Business Digital Marketing Strategies for 2017

When it comes to digital marketing, everything is constantly in a state of flux. What worked like gangbusters a week ago may now be saturating the market and proving ineffective. In order to stay current and get ahead in digital marketing, a smart business stays up to...

Boost Your Brand Awareness Through Social Media

Boost Your Brand Awareness Through Social Media

As a small business owner and operator increasing awareness of your brand should be a primary focus of your marketing strategy. Also, being a small business, it is unlikely that you will have the budget to invest in advertising on a large scale. One of the best...

Using Social Media to Nurture Your Customer Relations

Using Social Media to Nurture Your Customer Relations

In life, relationships mean everything. While this is something we all intuitively grasp in regards to our family and friends, should it be any less so when it comes to our relationships with our customers? Of course not. If you’ve calculated that using social media...

Digital Marketing Through Automation

Digital Marketing Through Automation

When it comes to social media nearly everyone falls in one of two extreme camps. You either love it or you hate it so much you would rather someone else do it for you. For this reason, many marketers love Marketing Automation for the capabilities of that it has....

Using Workflow Management Tools – What You Need to Know

Using Workflow Management Tools – What You Need to Know

Regardless of the size of your organisation, at some point in your company’s development, you are going to have a need for some kind of workflow management system (WMS). In a nutshell, workflow management systems are organisational programs that provide a formal...

Guide to creating a great brand identity

Guide to creating a great brand identity

In marketing, we talk about the importance of developing your brand and building a brand identity, but what does that actually mean? The following are all questions that we should be asking ourselves when we speak about branding and the importance of using social...

Top 5 Tips for Maintaining Brand Consistency

Top 5 Tips for Maintaining Brand Consistency

What’s in a Brand? It seems that when many of us think of a certain brand, we also think of the visual elements of that brand first. If you are thinking about the most popular athletic gear and shoes, you could close your eyes and instantly see the logos for Adidas...

Social Media Customer Service – Best Practices

Social Media Customer Service – Best Practices

These days, you can’t be online for any length of time without checking into social media. Sites like Facebook, Twitter, and Instagram have come to dominate our lives, which has made them a bit of a tricky situation for businesses. On the one hand, it’s a quick and...

Disrupting Digital Marketing with Technology

Disrupting Digital Marketing with Technology

We are living in a technological golden age. It seems that every day there is some new software or machine that is making our lives a little bit easier, and with these adaptations, many industries are rushing to keep up. Digital marketing is by far the most affected...

Augmented Reality: The Future of Marketing?

Augmented Reality: The Future of Marketing?

The next big thing in technology these days is augmented reality. If you are familiar with the smash hit “Pokemon Go,” then you are familiar with the way that it works. Using a special screen, whether it’s something like Google Glass or a smartphone, you can see...

January is Nearly Done and Dusted!

January is Nearly Done and Dusted!

2018 Has Started! We're in full swing already, and Grow's customers are already seeing fantastic results from their Digital Marketing strategies. So much so, that one client had to ring us this week and as to pause their advertising as they can't keep up with demand!...

Is Your Website Secure?

Is Your Website Secure?

You won't believe what some big-name agencies are charging for a simple SSL certificate! It has come to our attention that some web-development agencies are charging Kiwi businesses to make your websites secure against hackers and other threats. In fact, one big-name...

Facebook Messenger Marketing

Facebook Messenger Marketing

As a business owner, you know that it’s crucial to have a social media strategy in place for marketing yourself to your customers. With the meteoric rise of sites like Facebook and Twitter, it’s no longer enough to simply have a website to bring new people in....

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