Google has been the dominant factor in search engine use for a long time. That is a fact that is not going to change anytime soon. But, there is a change coming to the way you are going to search. Google is currently experimenting with its biggest change to its structure by testing a “mobile first” version of a search index. This means that the company will prioritise mobile content in its search results. Keep reading to see what this means for you.
How does Google Search work now?
Right now Google’s bots crawl across content on the web to find millions of links and the content within them. The results are then categorised and put into a large index based on various factors. This index and a set of algorithms allow Google to produce relevant results. These appear as the blue links with which you are likely familiar.
The new updates
The new updates allow Google to determine rankings based on mobile content. The plan is currently to use the same index but will use mobile pages to determine page ranking. The index will be an endless list of website and apps, but the algorithms will still be able to use the content from a site’s mobile version to assign a ranking.
What does the change mean?
This change is significant because it means that websites that do not have mobile versions will miss out on this opportunity and search results for them will rank lower. With this change, Google is sending a clear message that the time for businesses to adapt to mobile use is now.
Why is Google making this change?
This is a significant shift and one that many businesses will need to get used to. But, ultimately, search results will be better. Further, this change is beneficial because a majority of searches are now coming from mobile devices.
Change is inevitable. It is no surprise that Google is staying ahead of the curve and considering mobile use in its search ranks. It is just a matter of time before this comes into effect, so you better be ready with a mobile-friendly website. So, get in touch with Grow Digital Marketing, and we’ll help you with getting your website fully mobile-optimised.