The Internet has completely changed the way we operate our lives. We can get nearly everything we need online from information and references to products and services with just a click of the mouse. Whether or not you sell your products and services online, it is important to create an online presence for your business. However, with so many other companies online, you need to do a little more to make sure your presence is seen. The way you enhance your online presence is through Search Engine Optimisation (SEO).

SEO is a combination of techniques and tactics used to get more visitors to your website by improving its ranking in the Search Engine Results Page (SERP). Optimising your business’s website is vital to being found online and ensuring the success of your company. Here are five reasons why SEO is important for your business.

1. Consumers Are Looking For Business Online

Approximately three billion people browse the Internet on a daily basis. If you’re not online, you are missing the opportunity of being found by some of those people. Most users, 93% to be exact, use a search engine to look for products and services. By not having an online presence, you are potentially missing out on a huge number of customers.

Having a website online won’t do you any good if it’s not being found, however. Search rankings are the key to your site’s visibility, and with almost one billion websites online, the competition is stiff. Most people searching online do not go past the first page of results, and investing in strategies to improve your rankings is key. Combined with social media and blogging strategies, SEO is vital to improving your search rankings and your website being found.

2. SEO Makes Sense Financially

SEO gives you an excellent return on investment by being an affordable online marketing tool that delivers results effectively and consistently. Since SEO isn’t a one-size-fits-all strategy, you can customise it to what your business needs and to your marketing budget.

SEO tactics like keyword analysis and link building require you to do some research on your target audience to design and implement the most effective strategy. SEO becomes an investment that benefits you over the long run by being a measure of your productivity. Since you’ve focused your SEO efforts strictly on your target audience, the money spent on SEO can be evaluated by its returns

3. SEO Delivers Excellent Conversion Rates

Due to the research involved in SEO, every detail is an incredibly targeted process. Using keyword analysis, you can determine the size of a market and number of browsers searching for an exact keyword. Going beyond that, some SEO experts look into the reasons behind specific keyword searches to discover the intent. Once you know the searched keywords and why those keywords are being searched, you can address the problems and needs of your target audience in a meaningful way. By doing so, you’ll build trust and set yourself up as the most qualified in your field, and you’ll enjoy a higher rate of visitors converting to sales on your website.

4. SEO Sets You Above The Competition

Most businesses are implementing an SEO strategy with their online business, but not all of them are doing it effectively. It’s important to understand that SEO isn’t a do-it-yourself job. Hiring a professional to implement an SEO strategy allows you to gain traffic from your competitors who may not fully understand SEO, aren’t applying it correctly, or are avoiding it altogether for more traditional marketing strategies.

SEO works because it targets exactly who is ideal for your company. Traditional marketing disperses your message to a too-wide audience who may not be interested in what you have to offer. An SEO professional can conceptualise a strategy that puts you above the competitors who are relying on traditional marketing and help you gain traffic from them.

5. SEO Evolves With The Market

SEO is a dynamic process whose application can change to meet the needs of the market. The market is controlled by the desires of humans, who are prone to change depending on taste, preference, emotion, and demand patterns. SEO acknowledges this unpredictability and evolves to work with it. Since SEO is measurable, you’ll be able to evaluate and adjust your strategy to reflect changes in the market.

Creating and implementing an SEO strategy for your online presence is an investment your business will not regret. You’ll set yourself above the competition with an effective SEO campaign, and your company will enjoy an excellent return on investment. Get in touch with the team at Grow Digital Marketing to find out how we can help you with your SEO.