When it comes to digital marketing, everything is constantly in a state of flux. What worked like gangbusters a week ago may now be saturating the market and proving ineffective. In order to stay current and get ahead in digital marketing, a smart business stays up to date on what’s trending now. Here are some of the latest strategies that are working for other digital marketers so far in 2017:
Be Smart About Social Media Usage
While social media may occupy about 40% market share with users, it is still important to apply some common sense and good judgement to how much you promote your interests on social media versus other marketing channels. If you put your followers on information overload, or inundate them with marketing heavy posts without actually producing meaningful content, traffic and new followers will drop off sharply. Keep content high quality and consistent, but don’t overdo it.
Get Personal With Social Media
We’ve recently explored nurturing client relationships in messaging apps and chat. Following this, pay close attention to what your followers are following on social media. What trends to do they follow closely? Is there a hashtag campaign they seem to feel strongly about? Use this information when composing social media posts or sending out mass email campaigns. You have access to everyone’s interests and dislikes, so it only makes sense that you would use that to add personal touches to email and social media marketing in order to increase the appeal of your content.
Email Still Works
Many companies still draw many of their customers from email marketing lead generation. Just because social media has come to prominence does not mean that email is no longer a viable marketing option. You miss 100 percent of the shots you don’t take, so cast your net a little wider by still attempting to leverage leads from email marketing campaigns.
Visual Content Cannot Be Ignored
Between the rise of YouTubers running social media empires and so many individuals livestreaming on a daily basis, video feeds are the new normal for social media. Facebook users alone watched 100 million hours of video per day. That’s a massive amount of potential customers you need to be reaching with your media so find out how you can generate content and get involved in that ASAP.
Combined Strategies Are Often The Most Effective
When in doubt, try a combination of visual content targeted at content you know your users and followers care deeply about. So long as it is generally relevant to what is going on at your company and is targeted toward the preferred trends of lost customers, you are actually doubling your marketing impact. Think about this the next time you are developing an original campaign and need to stretch that budget further. Combined strategies make some of the best more-with-less strategies available.