To continue growing your small business, you must incorporate different marketing practices into your business. It places you ahead of the competition. Take a look at these six different small business industries and see how the marketing tips can apply to what your business offers.
1. Home Services
Competition in this industry is fierce, and potential customers likely have several options to choose from when looking for service. Utilise the following marketing tip to make yourself stand out as the only possible solution to home service needs.
- Search Engine Authority
Your website content needs to contain keywords that match the ones potential customers enter into a search engine when looking for home service providers.The more optimised your site is, the higher it will rank on search engine results pages. You want a high search engine results placement so customers will locate you before your competitor.
Being a part of the fitness industry means providing products and services that help others develop and maintain a healthy lifestyle. Your marketing efforts need to focus on engaging with potential customers and retaining current customers. Here is a way you can work to make this happen.
- Free Samples
Everyone loves something for free, and your clientele is no exception. Give away a protein shake glass with coupons inside as an incentive to keep up with a New Year’s resolution to work on physical activity improvement. Hold a two-for-one deal where a current customer receives a discount on his service when he brings a friend to try out your company.
3. Food and Beverage
No other industry revolves around positive customer service than the food and beverage industry. There is also no other place with more fierce competition. Restaurants are practically on every corner. These tips can help you stand out from an already busy crowd.
- Retargeting Ads
You could benefit from executing a pay-per-click advertising campaign that specifically targets potential diners that come to your website and leave without making contact with your restaurant. It works to keep your establishment fresh in their mind as they visit other sites. You will only pay for the advertisements that potential diners click on, making it an affordable marketing tool for any budget.
- Social Media Advertising
Instagram and Facebook are the top social media channels for your industry. You need to be active on both channels. Post pictures of lunch and dinner specials on Instagram. Offer guests a discount when they mention seeing your Facebook post of the day upon coming into your restaurant. Link these two accounts together for additional marketing opportunities.
4. Personal Services
Your service is where customers come to escape from their reality. While they are with you, make them feel like royalty with the services you offer. Here is a great marketing tip that can help you turn prospective clients into paying customers.
- Loyalty Programs
Bring individuals through the door for the first time with an incentive gift. Offer a discount and membership in a loyalty program for trying out your services. Provide regular clients with a discount for referrals to family and friends that become customers. Offer one free service appointment for every ten purchases.
5. Professional Services
Your industry presents a level of professionalism that brings clients to your doors when they are in need of legal services, financial assistance or other professional help. The competition within your industry is tough, so you need to discover a way to capture the attention of your target market audience. Here is a marketing tip that will prompt potential customers to sit up and take notice of you.
Potential customers respond to visual content in front of them. Create a video that highlight what you have to offer and how customers can benefit from using your service. Use the video in advertising campaigns and posts across your social media channels. Show a potential client why you are the only solution to their professional service needs.
Retail is one of the most competitive industries in which to do business. The competition can be intense at times, making it a top priority for you to gain a competitive edge over your competitors. You need a powerful marketing campaign that brings customers through your doors without giving your competition a second thought. Here is a marketing tip that can make that happen.
- Mobile Friendly E-Commerce
Modern technology has made it possible for websites viewing to take place whenever and wherever consumers like. Take advantage of this opportunity by ensuring your website provides consistently readable formatting across a smartphone or tablet that potential customers will use to access the Internet.
Any of these marketing tips can be tailored to meet the needs of your company better. Add valuable content pieces that you publish on your website and engage in positive brand management to help keep your business one step ahead of the competition.
Developing marketing campaigns can be an overwhelming task at times. So contact our team today and let us help you start working on putting these tips into action for your company.