Some companies succeed, some fail. Is it luck of the draw? Or are there certain factors that come into play? Bill Gross, founder of Idealab, became curious as to why some of the companies he helped found, succeeded and failed.

He decided to dive a little deeper and start pulling the data from these companies and ranked them on 5 key factors. He found that one factor stood out from the rest. Watch his Ted Talk below to find what that was.

Head on over to Ted if you liked this talk. There’s a talk on almost everything!