Facebook Advertising can be key to the success of many a business. But did you know that the options when it comes to picking what it is you’re going to advertise, how you’re going to do it, who is going to see it and what the action that you wan them to take is vast and varied. Much more so than many other platforms.
Boosting a Facebook post looks like child’s play but just sending it out blindly because you’re not sure what to do is not very smart. Making an informed approach is vital.
The team over at SalesForce have put together an infographic that has some great information in it. We pulled out the key info for you here.
As you can see, the options are many. But just like everything in life, making the right choice in the beginning can make or break the success. What isn’t clear in the above image is the additional options once you get inside. Making the right decision 3 or 4 times in a row using intuition can mean you could hit a brick wall before your Facebook Advertising goes live.
The above is an example of a clicks to website ad in a very simple format. It looks good and if it is going to the right audience could really generate some interest.
With Facebook advertising, like all advertising, return on investment needs to be the ultimate outcome. If you’re spending money on advertising and getting little to nothing back, something is wrong. It could be that you’re telling the wrong story to the right people or vice versa.
Our team of experts are here to create ad campaigns that will drive action. As with just about everything in life, knowledge is power and we’ve got enough of that to light up a pretty sizeable village. Talk to us and get our team doing what they’re best at, so you can focus on what you’re best at.