Have you ever thought about the science that goes on behind the pricing of products? Sure there are the usual things that go into deciding the price of a product. Manufacturing costs, transport, packing, storage and of course marketing. But when it comes to putting your mark-up on the product and deciding on the final sale price, are you just coming to the nearest whole number? Do you have Disparnumerophobia (the fear of odd numbers) and stick to something even.

Well in this fantastic infographic produced by the team at Blog Growth they’ve taken a look at a number of studies that have gone into exactly what makes the best pricing strategy and offered some sound advice for each of them.

Have you used any of these in the past? Or do you see yourself making some changes to make the most out of the remaining weeks in the run up to christmas?

TheScienceOfPricing_Infographic

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