There are a lot of acronyms that you probably already use on a daily basis but there are also some digital marketing acronyms that you might not be as familiar with. However, it can be really helpful to understand these acronyms. The following are some of the top acronyms you might need to know.
This stands for Attention, Interest, Desire, Action and it is a list of events that one should try to do in order to get customers to interact.
This is Application Program Interface which is a set of rules that help to build software.
Business to Business which refers to companies that only sell to other businesses.
Business to consumer when companies typically only sell to other businesses.
A backlink is using a link from a different website on your own website.
Content Management System which is a type of software that you can use to organise and edit and publish content, usually used in reference to the back end of a website.
Cost Per Action has to do with the online marketing strategy where a business is charged each time based on an action.
Cost Per Click is the advertising methodology where the advertiser is charged depending on the number of clicks by a visitor (for example, visitors clicking on your Google advertisement).
Cost Per Thousand is when the advertiser is charged based on every thousand impressions.
Conversion Rate is the number of people that take action beyond what you originally asked of them.
Customer Relationship Management is a strategy used for interacting and communicating with different customers or leads.
Call to Action is a word or a phrase that tells people what you want them to do on your website or in an email.
Google Analytics which helps give you statistics regarding website traffic.
Hyper Text Markup Language which is the code that is used to create web pages.
Page views are the number of times that somebody will visit your web page.
Return on Investment is how successful your campaign is and the amount you expect to profit minus whatever the campaign cost you.
A retweet is a reposted or a forwarded message on Twitter that comes from another user.
Search Engine Optimization is the process of using content and specific keywords to help increase your search results on Google when customers search for them.
User-Generated Content can be a wide range of different media that is created exclusively by the users.
Unique Visitor which is a distinct visitor to the website that will only be counted once no matter how many times they actually visit.
While this list is not a comprehensive list of all marketing acronyms, these are some of the most popular terms that you should know and will most likely encounter on a regular basis.