In recent years, social media has proven to be God’s gift to small business advertisers. Twitter, in particular, is a wonderful way to reach an almost unlimited number of potential customers and draw them to your services. These days, instead of focusing a third of your budget on advertising costs, you can reach millions of people at once for free.
Twitter provides a unique method of showing the world the face of your company. However, there are some common mistakes of Twitter advertising that can show the world the wrong face and be counterproductive. Twitter, if used improperly, can go from being a business’s best friend to its worst enemy in a hurry.
Fortunately, this article will provide some tips on how to properly use Twitter for business. This should give you an idea of some of the general do’s and don’t’s to ensure you get the most out of your social media advertising and the impression you send is the right one.
- Plan Your Posts: What you post on Twitter will be the first impression the world receives from your business. You want to plan ahead and think of what you see on Twitter that grabs your attention in the right way. Include images and links when appropriate. Research has shown that posts with images are much more likely to be clicked.
- Know Your Target Audience: It is important to know ahead of time the individual you want to draw in with your Tweets. A great technique I use is to put myself in the shoes of the prospective client and think about what they would want to see. Putting yourself in the position of others is always helpful to broaden your perspective.
- Optimise Your Bio: Now that you have gotten them from your post to your page, you want to get the most out of their visit. Choose a beautiful profile image and type up a bio that describes what your business represents. Include a link to your page and searchable keywords.
- Be Active: To get the most out of Twitter, you need to be active on Twitter. Post frequently and participate with other users. If you see someone liked your post, start a conversation with them. Twitter is, first and foremost, about social interaction, and it’s always a good idea to get friendly with potential clients/customers.
- Use the Tools: Twitter provides lots of tools that will ensure you get the most out of your advertising. Use hashtags that are popular and specific to your industry to make sure you reach a broad audience and one that is interested in what you’re selling. You can pin your best posts so that they appear at the top of your page. Twitter also has lots of analytical tools that can be used to your advantage. The Twitter Dashboard provides specific information such as:
- And much more. Stay on top of your analytics and make small adjustments when necessary.
- Make it a Team Effort: More likely than not, everyone on your staff has at least one personal Twitter account. Many of them can probably provide useful information that you would never have thought of by yourself. Get the input of the whole team on ideas about Tweets. This will provide other perspectives on what typically draws attention on Twitter and what is good to include on your page. It’s also an excellent way to help everyone feel more involved in the company.
- Be Generic: The entire point of using Twitter as an advertising vehicle is to get the attention of potential client/customers. Generic, boring Tweets will never do that. Just think of how many annoying advertisements you skip through every day when you’re online. Auto-commenters and other generic Twitter tools may seem like a good idea at first, but they’re not. One of the worst thing you can do is annoy your audience.
- Make it too Personal: You have your Twitter account for your personal musings and photos of your puppy. Your business account needs to project a professional image that is also entertaining. While you obviously want to add some of your personality to your account, much of your personality is probably already infused into your business.
- Overdo Hashtag: A common mistake that people make when trying to draw attention is using too many hashtags or links in their posts. Again, think of the things you click on. How much attention do you pay to the posts that are full of blue letters? When posting about a trending topic, make sure it is something that you know about or is relevant to your business.
- Give the Wrong Impression: This goes to the core of what this article is all about. Your Twitter account will be the only impression that potentially millions of people have about your company. Make sure that your Tweets and page reflect the values of your business and what you are all about. If you send the wrong impression, word spreads quickly on Twitter.
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