You may or may not have heard about Mobilegeddon. This was a new algorithm change that Google rolled out last year that affected websites that did not have a mobile-friendly design. You may be wondering if your website is mobile-friendly, and how this change affected your business or your website traffic. You may also be wondering what you can expect in the future when it comes to mobile-friendly searches. Here is a peek into the crystal ball for 2016 to give you some clues about what you need to know for this year.
Expect Consequences From Not Going Mobile
Smartphones, tablets and even wearables are everywhere, and about 60 percent of all searches that are completed are on a mobile device. 57 percent of consumers have noted that they are not willing to recommend a business if the company’s mobile site is poorly designed.
Google is a business, and as a business, they want users to pay attention to their ads and use their service over other search engines. The loss of users can equate to the loss of ad revenues, and Google must follow the trends of the public. This means that since mobile devices are so widely used, Google must insist on companies getting on board with this customer demand.
Mobilegeddon from the name was obviously seen as something pretty scary, but it turned out to not be as dramatic when it came to the immediate effects of this algorithm starting up. This trend in favouring mobile-friendly websites is certain to continue as more and more people leave behind laptops and desktops for their mobile devices. This is pretty good news for companies that have already made the move towards making their websites more mobile-friendly. For those businesses that have not met the new specs that Google has implemented for websites to be more mobile-friendly, the results can be felt in that these businesses will not show up when users are doing a mobile search. That means all of that mobile traffic that could be new customers and clients are going to competitors that have a mobile-friendly design.
Does anyone know whether or not this new algorithm will have a long-term impact on small businesses? The short answer is no. No one honestly knows what will happen in the future with Google algorithms. The key here is to consider consumer trends. Right now it is better to be tuned into those changes that insist you make your website more mobile-friendly as consumers keep using mobile devices. The move toward mobile designs is currently here to stay. You can check how well your website handles mobile devices per Google’s specifications as you may think that your site looks good on a mobile device, but it may not be where Google wants it to be at for their customers.
This Goes For B2B, Too
You may think that since your business focuses on business to business traffic, you were not impacted by Mobilegeddon. You may want to rethink that stance as 72 percent of decision makers for B2B companies reported last year that they were using mobile devices for their research when thinking about new services and products for their business. Since there are billions of mobile devices in the hands of consumers being used for searching the web, it is a good bet that your business’ ideas of traditional business to business and business to consumer labels are not as strong as they used to be in the past.
These organisations are not robots going through the motions to do business with your company but are people in the role of making decisions for an organisation. This means that they will probably research products and services in the same way as they do personally. This means that these individuals will search for competitive prices, reputable vendors, and more information needed to make an educated decision on which company to use in the future. These decision makers also want to be able to do it with ease on their mobile devices.
Your key takeaway from this is that people enjoy using mobile devices more and more, and your website needs to respond to this trend.
Responsive Design or Separate Site?
You may be wondering whether or not you should go with a separate website that is more mobile-friendly, making your current website a more responsive design that will work well with any device, or any option in between. Google itself believes that a more responsive design is the way to go for consumers as this will adapt to whatever screen size is viewing your website. This can mean that you only need to make a few changes to get this updated across all devices.
Last May saw another Google algorithm change that pairs up with Mobilegeddon. This involved social signals, such as how long a user visits your website, where they go after they leave, and how often your page and posts are shared. A website that is not mobile-friendly will not do well when it comes to social signals, and this could negatively impact your search engine rankings.
For those impacted by these algorithm changes, you should start looking at how to make your website more mobile-friendly first and then go from there.
Get in touch with the team at Grow Digital Marketing to find out how you can keep up with the game and have a great mobile experience.