If you’ve done all the right things in making your content findable and helpful for your readers, but it’s not getting much visibility or shares, you might need to consider adding visuals to improve your content.
Chances are you’ve got all the right things to say, but if you’re not appealing to the primitive parts of your audience’s’ brains, they might pass on by and miss out on your valuable content. The primitive parts do what you’d expect them to – they answer questions related to the most fundamental parts of your survival. If the answer is a little more complicated than “Yes, you can eat this,” or “This is going to hurt you,” the information will move to the neocortex, which processes abstract thought. If your content is lacking visuals, it’s trying to go straight to the neocortex, which isn’t always effective.
I’m sure you’ve visited a website that is text-heavy, and your brain just shut down rather than tried to process the information. Compare that to visiting a site that has a photograph of beautiful people or a shocking image of a dangerous animal. Now you’re paying attention! This same idea should be applied to the content you present your audience. Appeal to their primitive brain first, and you’ll have their focus locked in on your content.
While it would be easy to slap a picture of something appealing like a delicious looking dessert on your content, the visual you use should relate to your product. Your graphic should emphasize your main point. Take a look at what others have successfully posted about the same topic to get inspiration for your own visuals. Just make sure it’s inspiration, you don’t want to be doing exactly what others are doing.
The concept may be simple, but implementing it to your content can be difficult for some people. Using a good graphic designer helps, and having a source of quality photographs will help with this process.
Keep in mind that just like content with too much text, content with too many visuals can also overwhelm the primitive parts of your audience’s brain. Not to mention that a post full of graphics can lead to slower load times, and your audience might not stick around long enough to take in your content.
Keep a look out for our upcoming blog on the best places to find free stock images that aren’t painful to look at.